There's globalization-the-way-things-are-made-now, and there's globalization-the-neoliberal-trade-policy-that's-dominated-US-politics-since-the-80s. The former

There's globalization-the-way-things-are-made-now, and there's globalization-the-neoliberal-trade-policy-that's-dominated-US-politics-since-the-80s. The former's a fact, the latter's... less so, and has been pretty unpopular among voters on both "sides of the aisle" more often than not for the entire time it's been the driving force behind US trade policy (the donor and think-tank sets love it, though, is why it's persisted regardless). Trump's the only big-two-party Presidential candidate I can recall in that whole time span who ran on strongly anti-neoliberalism (so, anti-globalization, in the pop-culture, colloquial sense of globalization) messaging, which worked pretty well for him since most R voters (and a good chunk of true-swing, and actually a lot on the left though they mostly wouldn't have voted for him for other reasons) more-or-less hate neoliberalism—regardless of the movement's merits, it's unpopular.