This is an interesting thought applied to all content, not just video. Look at Rovio. They are easily the most profitable/successful game company at least when

This is an interesting thought applied to all content, not just video. Look at Rovio. They are easily the most profitable/successful game company at least when measured in terms of games to revenue. They leveraged a simple bit of software into a sprawling product empire. Cheezburger inc is another great example of this trend. Definitely not the new software, but also not something to be ignored.