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Yeah you see it in the NBA/NFL with a lot of players building their personal brand via Youtube/TikTok/Podcast/etc. It will be interesting to see how this plays
by makestuff 4y ago
Yeah you see it in the NBA/NFL with a lot of players building their personal brand via Youtube/TikTok/Podcast/etc. It will be interesting to see how this plays out over the next decade. Will businesses keep dumping money into influencer advertising, or will it die down and go back to just the mega stars getting deals.
I know right now even people with 10-20k followers on a platform can still get brand deals because it is a new form of targeting. I think the hard thing to solve for is how do you measure the ROI besides use code "XYZ" for 20% off your first month or whatever.