>Tacoma fills this niche ...at roughly the same price as a full size truck which is pretty much a non-starter for anyone who cares. The Colorado actually fill

>Tacoma fills this niche ...at roughly the same price as a full size truck which is pretty much a non-starter for anyone who cares. The Colorado actually fills that niche at an acceptable price poiont. The Tacoma costs what a fullsize truck does and you buy one if you don't want a half ton for image reasons but also won't buy domestic because that's what upper middle class people have been trained not to do. >probably more people that have big pickups would have all their needs met with a tacoma sized one. People buy full size trucks because if they did their "once a month max usage" routine with a smaller truck you would be chastising them for "being unsafe" instead.