Korean entertainment industry does well at exploiting what works. Korean webtoons are short, quick, updated frequently, accessible, easy to read on the phone, e

Korean entertainment industry does well at exploiting what works. Korean webtoons are short, quick, updated frequently, accessible, easy to read on the phone, everyone has a mobile, and that is what is done. Not to mention that there is a culture of translating everything into English as quickly as possible in Korea. In contrast, mangas are often bought in book form (which are less and less attractive as time goes on), cost more, less accessible, and have a lower update frequency. Japanese entertainment industry are slow and reluctant to translate things into English. The value of manga is a bit less tangible, as they tend to be part of a larger entertainment strategy (along with toys, games, memorabilia).