And to my point - the $25k Subaru with all the option stay be a historical memory or marketing fallacy. If you open up the pricing tool on the cheapest Subaru

And to my point - the $25k Subaru with all the option stay be a historical memory or marketing fallacy. If you open up the pricing tool on the cheapest Subaru wagon/SUV model, the Crosstek, and want all the active driver assist options, you quickly end up at the $30k top-tier "Limited" spec which is $31k after fees, and if you add any functional options/accessories (GPS nav, auto dim mirror, etc) is more like $35k. Similarly their most famous model, the Outback may START at $28k, but if you want the trim with all the safety options, thats the $41k Touring. You can knock a few of the safety options off by going with the Limited for $36k (and add a few of the safety features on optionally to end up at $39k). And I'm not even including markups, which dealers spent the last 2 years adding. Personally my mom spent 6 months hunting down a Subaru dealer who would sell her a car at sticker price after having her old one totaled in an accident. Then another 2 months waiting for it to arrive. This is probably over now, but again the $25k car is so rare as to almost be mythical.