This is a case of copy getting too campy. It's ok to mix in some humor here or there, especially if it fits your target market. But given that this is a product

This is a case of copy getting too campy. It's ok to mix in some humor here or there, especially if it fits your target market. But given that this is a product focused on a professional market (CRM), this is an example of taking it outside the realm of something that speaks to your customers.