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So first, 300 consistent listens per episode in this area is pretty respectable in my opinion. Niche things like this are more about _who_ is listening rather t
by Alacart 4y ago
So first, 300 consistent listens per episode in this area is pretty respectable in my opinion. Niche things like this are more about _who_ is listening rather than how many people.
I'm 100% someone interested in shows like yours, I just didn't know it existed. One major thing you could probably do right away is invite other people with followings in this area as guests. Popular podcasters are generally annoyed by requests to be on their show, but can be a lot more friendly if you invite them on yours. That's because you're doing the work and exposing them to your audience. They'll likely promote it or might even cross post it if you want to. They might have you on as a guest afterwards, someone with that many interviews is bound to have some interesting things to talk about.
The episode you posted as an example of audio quality lately seemed more than good enough for me. As far as burn out, I would maybe recommend actually doing less for each episode, at least until you feel like you can outsource the worst parts. What if you did only the most important parts of post, and cut down post production to an hour instead of 5 or 6? Maybe a tool that auto removes silence, umms and ahs, etc could help a bit here too. Descript for example can do a decent amount of this in about 5 minutes. Good enough in my opinion. Cut out as much post work as you can. I bet you your real audience won't care.
Part of it could also be just shorter recording times. I prefer longer episodes but it seems like I'm the only one. Editing 30 mins of recording is a lot easier than an hour and a half, and people seem more likely to put on shorter episodes (I guess).
Also, just skimming a bit of an episode, I think you overdo the formality of the intro. It sounds too scripted and not like your natural self. Skipping from the intro to a later clip of you speaking, you sound much more natural later on. A lot of people will bail out during the intro if they're just checking you out for the first time and it doesn't hook them much.
The titles should reflect more of what's interesting to the audience, make it the coolest part of whatever they're doing instead of an elevator length description. Are they hitting high requests per second, doing something bleeding edge, serving a lot of users as a solo dev, etc? Combine that with the most interesting part of their stack for the title. Looking at your show notes I can see this stuff is in there, just make it the title.
If you're burning out, try being more selective with guests too. Don't force it. And don't look at it as needing X audience numbers or whatever for success. You're building authority as someone in the industry, getting respect from guests and listeners, being exposed to way more than a normal dev, and so much more. If you're trying to make a living off of the podcast, you'll need to go wayyy more generic and attention grabbing. But I say don't do that. Instead do this thing well and you'll build a name for yourself with the kinds of people who listen to things like this - people in motion, building things, who are excelling in the field. People who are or will be somebody to respect in the industry.Thats a big deal.
Finally, please keep making the show, this is a niche that I've found surprisingly hard to find good content for. I want the technical details, I want the code talk and the deep dive that most podcasts cut out because "people don't want to listen to this". Well, I do and so do plenty of people actually building real things.
- nickjj 4y agoThanks a lot for writing this up and for the words of encouragement. Happy to hear you like the show. I've done a few cross-posted episodes. That wasn't the goal of those episodes but some of the episodes are with folks who either have their own podcast or are part of a group podcast. For example, the changelog episode https://runninginproduction.com/podcast/63-changelog-is-a-news-and-podcast-platform-for-developers https://runninginproduction.com/podcast/63-changelog-is-a-ne.... There's a number of others. I don't spend too long while editing. About 60-90 minutes of editing per episode when the episode in itself is about that long. I basically edit at 2x speed and quickly chop out the filler words. Any audio processing like cleaning up noise or basic EQ work is a few minutes. The 5-6 hours is the full end to end time from having an empty folder and no guest to a finished mp3 that's ready to be published. The intro and outro were recorded years ago with different audio settings (it's way too muffled and bass'y compared to any of the last dozens of episodes). I just pad them onto the beginning and end of each episode. They were scripted because I personally don't like long intros so I was trying to get the core essence of the show out in the least amount of time possible. I will re-record them if I pick the show back up, thanks. Definitely going to work on the titles, at least as a homework assignment make new titles for a bunch of the previous episodes even if I don't publish them. I tried to limit each one to 70 chars or less and out of respect for the guest also wanted to include their product's name in the title. A living would be pushing it but if you work 40-50 hours a week (which I do), dedicating nearly a full day to it is a big investment. To outsource everything properly (an editor who knows enough about the tech to pick what stays in and human vetted transcripts) would be like $300-400 per episode. That's not counting someone to go through the episodes and make clips to help promote them, that would easily be another $150-250. At 1 episode per week, even without clips that'll be ~$1,500 a month. Getting sponsors is also tricky because it's not profitable for someone to spend $300 or even $150 per episode for an ad slot when only a few hundred people listen to it. The sponsors will only be happy if they make a return on their investment and that will require having a lot more views. You are right though, there's a lot of ancillary benefits of having the show. That's partly why I kept going for as long as I did but I noticed that my course sales didn't really change too much during or after the podcast so I'm not sure it helped get the word out on them. When I look at all of that, I think to myself that it's a failure because it didn't move the needle. The conversations were great and I value them a lot which is priceless. Although, a lot of people won't admit that money does matter. It's not my primary concern or motivation for the show but money is necessary to continue doing what you like so you can afford to continue doing it.