5 ms·

Dear 37signals - we apologize

45 points by jmarbach 15y ago

rhizome 15y ago
stunt title
- da02 15y ago
  What's a "stunt title"? You mean they reference Highrise/37signals too much to get attention? I found their profile page more interesting: http://grabass.ecquire.com/NerdAlert http://grabass.ecquire.com/NerdAlert They sound crazy, fun, and crazy smart. Although, I think the market for wasting time online is bigger than the market for people who want to be productive. Look at all the people who pay money to Tencent and Zynga, compared to 37signals. People want to consume media, not produce :( They should compete against those companies.
  - rhizome 15y ago
    A lot of people will pay for fun, but other people will pay more for productivity crap that works for them, that gets them more wealth (time, money) to have fun.
  - joegaudet 15y ago
    > I found their profile page more interesting: http://grabass.ecquire.com/NerdAlert http://grabass.ecquire.com/NerdAlert They sound crazy, fun, and crazy smart. I can attest that all of these facts are true. Tal and Paul are great guys - I've had the pleasure of getting to know them over the past 4 months as my cohort mates in GrowLab.
  - wyclif 15y ago
    He probably just meant "flamebait."
timdorr 15y ago
This is a case of copy getting too campy. It's ok to mix in some humor here or there, especially if it fits your target market. But given that this is a product focused on a professional market (CRM), this is an example of taking it outside the realm of something that speaks to your customers.
EtienneJohnred 15y ago
This is the douchiest post I've read in a while. I hope they enjoy their 15 milliseconds of fame they get from it before going back to their inevitable obscurity.
OoTheNigerian 15y ago
"Free forever" does not inspire confidence you will be around tomorrow.
- talraviv 15y ago
  Absolutely agree. Google docs is free but connecting to the other services is our premium upsell. Google docs was an afterthought - we connect to paid services and charge for that value.
NoahHendrix 15y ago
"avoid mom-and-pop projects that don't take your money" - http://blog.pinboard.in/2011/12/don_t_be_a_free_user/ http://blog.pinboard.in/2011/12/don_t_be_a_free_user/
- talraviv 15y ago
  love it. i commented above about how we make our gold coins. just not off google docs users.
BerislavLopac 15y ago
I LOL'd, and unlike other commenters actually loved the article. A smart and fun to read way to promote your own product -- using an overhyped competitor is just a bonus. 37signals' fanboys should tone town a bit. [Bracing for the downvotes.]
snowwrestler 15y ago
Who uses email as the primary key for a CRM? What if a customer changes their email address?

45 points by jmarbach 15y ago

rhizome 15y ago

stunt title

da02 15y ago
What's a "stunt title"? You mean they reference Highrise/37signals too much to get attention? I found their profile page more interesting: http://grabass.ecquire.com/NerdAlert http://grabass.ecquire.com/NerdAlert They sound crazy, fun, and crazy smart. Although, I think the market for wasting time online is bigger than the market for people who want to be productive. Look at all the people who pay money to Tencent and Zynga, compared to 37signals. People want to consume media, not produce :( They should compete against those companies.
- rhizome 15y ago
  A lot of people will pay for fun, but other people will pay more for productivity crap that works for them, that gets them more wealth (time, money) to have fun.
- joegaudet 15y ago
  > I found their profile page more interesting: http://grabass.ecquire.com/NerdAlert http://grabass.ecquire.com/NerdAlert They sound crazy, fun, and crazy smart. I can attest that all of these facts are true. Tal and Paul are great guys - I've had the pleasure of getting to know them over the past 4 months as my cohort mates in GrowLab.
- wyclif 15y ago
  He probably just meant "flamebait."

timdorr 15y ago

This is a case of copy getting too campy. It's ok to mix in some humor here or there, especially if it fits your target market. But given that this is a product focused on a professional market (CRM), this is an example of taking it outside the realm of something that speaks to your customers.

EtienneJohnred 15y ago

This is the douchiest post I've read in a while. I hope they enjoy their 15 milliseconds of fame they get from it before going back to their inevitable obscurity.

OoTheNigerian 15y ago

"Free forever" does not inspire confidence you will be around tomorrow.

talraviv 15y ago
Absolutely agree. Google docs is free but connecting to the other services is our premium upsell. Google docs was an afterthought - we connect to paid services and charge for that value.

NoahHendrix 15y ago

"avoid mom-and-pop projects that don't take your money" - http://blog.pinboard.in/2011/12/don_t_be_a_free_user/ http://blog.pinboard.in/2011/12/don_t_be_a_free_user/

talraviv 15y ago
love it. i commented above about how we make our gold coins. just not off google docs users.

BerislavLopac 15y ago

I LOL'd, and unlike other commenters actually loved the article. A smart and fun to read way to promote your own product -- using an overhyped competitor is just a bonus. 37signals' fanboys should tone town a bit. [Bracing for the downvotes.]

snowwrestler 15y ago

Who uses email as the primary key for a CRM? What if a customer changes their email address?