Fair enough. I see it a bit differently, I see image "consulting" as more of a "accentuate the positive, eliminate the negative" sort of gig rather than a teach

Fair enough. I see it a bit differently, I see image "consulting" as more of a "accentuate the positive, eliminate the negative" sort of gig rather than a teaching thing. Your example about taxes is a good one. Tax optimization is taking a system, taxation, learning its ins and outs, and the optimizing it. One participates in the taxation system but you aren't the revenue agency. So the tax code exists and you're just looking for help to better exploit it. But images don't "exist", people do. The equivalent of a person optimizer is someone who knows a person as intimately as a tax nerd knows the tax code. But people aren't written down, the earlier suggestion of counseling was alluding to that. Work with someone (typically a counselor) to fully debug yourself and understand your ins and outs, and they can provide some insights from the outside () on how the way you are made up comes across to others. Then you can decide if you want to change them (or emphasize or de-emphasize them when with others). Of course if you just want to present a "character" to the world (which a lot of people do!) then consider some acting classes. Then it isn't so much an image consultant as an acting coach. The image is already chosen, the coach will help you make it more believable to your audience.