That would be ideal, but a lot more difficult to market. Most people just don't care enough when they buy items like this, and/or they don't want to pay a premi

That would be ideal, but a lot more difficult to market. Most people just don't care enough when they buy items like this, and/or they don't want to pay a premium because they'll probably be moving soon/etc. Crap, if people just spotaneously started buying qualty, durable things, and companies actually made them, that would go an enormous way to help the global environmental collapse.