Competitors are great, and how our company picks many of its projects. Lots of stuff out there has serious deficiencies, especially when it comes to UX. A not

Competitors are great, and how our company picks many of its projects. Lots of stuff out there has serious deficiencies, especially when it comes to UX. A not insignificant number of our projects started because someone thought some app or website was more convoluted and difficult to use than it should be.