The mass market for consumer printers probably wants (1) a cheaper price, (2) compatibility with Windows/macOS/Android/iOS, and (3) features. They also care ab

The mass market for consumer printers probably wants (1) a cheaper price, (2) compatibility with Windows/macOS/Android/iOS, and (3) features. They also care about, but won't know/weigh at purchase time: (4) longevity and (5) cheap ink. I'd hazard if you told customers they could have all the above, but had to install and run a rootkit driver... you'd still have a very successful product on your hands. As long as the driver install was easy enough.