This could still be a conscious choice to counter-signal though. When society is changing, you can go with the flow or you can choose to stick to your guns, an

This could still be a conscious choice to counter-signal though. When society is changing, you can go with the flow or you can choose to stick to your guns, and if your position is solid enough, maybe you don't need to be on the front of every trend. Of course, like all the risky signals, you don't know if your position is actually strong enough until it's too late.