Disagree. People in general are horrible at writing and explaining things to those who lack the context. Think to every stereotypical story about a engineers g

Disagree. People in general are horrible at writing and explaining things to those who lack the context. Think to every stereotypical story about a engineers getting frustrated that they can't sell their boss or product manager on something they want to do. In my experience, 99% of the time it's because they don't bother to check if the person they are speaking to is even aware of the problem to which they pitch a solution. It's not malice or intentional, it's lack of skill. If your website fails to get you business because it doesn't explain what you are offering to a customer, that's a fuckup not some high minded managerial maneuver.