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It’s amazing then that Diet Coke and Coke Zero exist simultaneously despite apparently being the exact same flavor!
by pram 4y ago
It’s amazing then that Diet Coke and Coke Zero exist simultaneously despite apparently being the exact same flavor!
- crazygringo 4y agoIsn't marketing amazing? Diet Coke was perceived as a women's beverage, so then they came out with Coke Zero in a "masculine" black can specifically in order to appeal to men without any "feminine" connotations. And it worked!