It is not about liar. The owner of the web site is probably nice and all these things. Some social proof (LinkedIn, address etc) is really needed. I always chec

It is not about liar. The owner of the web site is probably nice and all these things. Some social proof (LinkedIn, address etc) is really needed. I always check LinkedIn’s to see where that person worked, what does it do, etc. Not a good test but it is better than nothing. But on the other hand, the owner can be NK. Or what if it gets taken over by NK? Or what if somebody starts claiming that they were running this business and it was hijacked?