Good points Rob, and I can see what you mean about breaking the mold in an industry where blogging isn't common. My comment on the blog posts appearing unprofe

Good points Rob, and I can see what you mean about breaking the mold in an industry where blogging isn't common. My comment on the blog posts appearing unprofessional just meant that I can't take a casual, conversational approach to blogging which makes posts a lot easier and more fun to write. Everything has to be written from that anonymous company-as-a-person perspective so the resultant posts are dry and difficult to write. I like your idea about providing thorough technical content though, I'm going to keep it in mind the next time I write one.