I'd guess that the 'free market' should apply punitive action by losing them customers, but that relies on customers having (or even wanting) accurate informati

I'd guess that the 'free market' should apply punitive action by losing them customers, but that relies on customers having (or even wanting) accurate information. I guess they get round some of the issues by having the autopilot transfer control to the driver just before crashing and can then pin the blame on them.