Is that actually a good way to expand the market? Apple around 2000 was stuck in a niche that would probably be described as “woke” today: graphic designers an

Is that actually a good way to expand the market? Apple around 2000 was stuck in a niche that would probably be described as “woke” today: graphic designers and hipsters. The way that Steve Jobs broke out of the niche wasn’t that he suddenly started courting Dell PC buyers and went around saying: “Designers are dummies and ‘Think Different’ was a joke anyway.” That’s basically how Musk is treating his existing Tesla customers now. (Including myself. The car is still good but I have serious doubts I’d buy another.)