Boris Johnson is another example. He made Boris almost a brand. I hear a lot of people say 'Rishi' now, and it seems to be a bit of a joke at Rishi Sunaks exp

Boris Johnson is another example. He made Boris almost a brand. I hear a lot of people say 'Rishi' now, and it seems to be a bit of a joke at Rishi Sunaks expense, to be derogatory about the PM, rather than branding.