>Our results highlight that older generations are not only less able to recognise manipulative attempts, but they are also less aware that their choices and beh

>Our results highlight that older generations are not only less able to recognise manipulative attempts, but they are also less aware that their choices and behaviour can be influenced. [...] The combination of lack of awareness and lack of capability makes dark patterns’ effects particularly dangerous for older adults [...] The study results show that an age lower than 40 years and an education level higher than high school diploma constitute a critical threshold for recognising dark patterns Ah yes, I keep forgetting that over 40 is considered elderly now. I wonder how much of it is age-related vs generation-related. Those of us in the 'over 40 = older' category, the 'Oregon Trail Generation', who grew up programming our PCs in BASIC and later went on to build the modern web (including inventing all those dark patterns) - will we get more susceptible as we get older? It seems most likely that we will. And it generally seems that most people younger than 40 are less tech savvy now than 10 years ago. They use phones, tablets, and consoles more and never really needed to understand computers. Yet the study claims they currently do better at spotting dark patterns. Senescence comes for us all and perhaps we'll all end up lacking savvy as we get older. Even old-fashioned scams often prey on the elderly, and that's not due to tech knowledge or because everyone was naive in the good old days.