Spectacle is how Musk brands and motivates his companies. Tesla was originally climate change and lately has been self-driving. Space X is colonizing Mars. Twit

Spectacle is how Musk brands and motivates his companies. Tesla was originally climate change and lately has been self-driving. Space X is colonizing Mars. Twitter will be "radical transparency". Even if Twitter does the exact same actions, Musk will frame them all as"radical transparency"