4 ms·
I think tracking users without their consent is already illegal.
by aflag 4y ago
I think tracking users without their consent is already illegal.
- tremon 4y agoTo be more specific: this ruling confirms that tracking users with only implied consent is illegal. What Facebook tried to do here is to make user tracking an integral part of their service by putting it in their TOS. The GDPR is quite clear that such tracking can never be a legitimate business interest and therefore a) users must agree to it explicitly, b) consent for tracking may be withdrawn at any time, and c) withdrawal of consent may not be tied to the rest of the service offering (i.e. a business may not refuse service if users decline to be tracked).
- nomel 4y ago> The GDPR is quite clear that such tracking can never be a legitimate business interest I assume the "can never" is actually a "should never", considering the profits that Facebook makes from it. ;)
- bluefirebrand 4y agoI assume it means that it legally can never be considered legitimate. Not that it can never make money.