I am not a lawyer, a GDPR implementation specialist, or even a GDPR enthusiast and I knew this. Specifically, my understanding has always been that a company c

I am not a lawyer, a GDPR implementation specialist, or even a GDPR enthusiast and I knew this. Specifically, my understanding has always been that a company cannot demand consent to data storage and processing in exchange for providing a service except where the data is actually necessary to provide the service. It certainly isn't necessary to track what users do on other websites in order to provide Facebook's core product. It isn't even necessary to do that to provide ads targeted to a Facebook user's interests because people who use Facebook normally provide significant information about their interests through normal use of Facebook. There is no way that Facebook wasn't aware courts were likely to understand the law that way.