> He is unashamedly a teller of stories, not a scientific researcher. They are fun but should not be taken as accurate. Real science is boring, wishy-washy and

> He is unashamedly a teller of stories, not a scientific researcher. They are fun but should not be taken as accurate. Real science is boring, wishy-washy and full of caveats, as they should be, researchers should disclose limitations of the studies. But because of that, it's not something the average person will find memorable or talk to a friend about. Gladwell's popularity comes from the fact that his narratives are told with conviction and in a way that feels exciting. People respond to that, similarly to how they respond to confidence in interpersonal interactions.