<<2. Facebook relies on its relationship with its users being non-consensual. Well, I am not certain FB tells users exactly the extent to which their online pe

<<2. Facebook relies on its relationship with its users being non-consensual. Well, I am not certain FB tells users exactly the extent to which their online persona is being profiled. We have relatively vague lawyer talk for 'more targeted ads', but it does not tell you that FB identifies as a prime target for ads that would feature, say, a suffering animal. For the record, I am making it up, but inferences taken from massive amounts of posts people make daily make it highly unlikely that a detailed and thorough psychological profile that would normally require years of visiting an actual psychiatrist are now very much a possibility. And the only official indication of this we have comes from various FB court cases, but those being 1000s of pages of useful information is not an average person will go through, let alone understand. I forgot which company tried to shed some light on it with ads that used that info indicating to ad viewing person that "you are an X who likes Y". They got shot down fast. I guess my point is.. it may be consensual in the sense that user agreed, but did the user truly understood what he/she agreed to, is something I would argue against.