The widespread reticence to say Sam Bankman-Fried's name is starting to really annoy me. His name is easy to spell and isn't very long. In headlines I can see

The widespread reticence to say Sam Bankman-Fried's name is starting to really annoy me. His name is easy to spell and isn't very long. In headlines I can see the case for an initialism, but in comments? Why give this guy the honor of a three letter initialism? Say his name so that his name may properly be associated with his crimes. His name is Sam Bankman-Fried.