> The best creators (Jay Foreman comes to mind) do these so well that I actually look forward to watching them! Nice. I see this pattern around: when X wants Y

> The best creators (Jay Foreman comes to mind) do these so well that I actually look forward to watching them! Nice. I see this pattern around: when X wants Y to (say) watch an ad, X's first instinct is to try to force Y. When X does not get to do that, they tend to discover much less coercive ways to do it