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As a retail customer, there are three payment processors which I notice “convert” me into a sale more often purely because I’m confident the process will be fas
by gilrain 4y ago
As a retail customer, there are three payment processors which I notice “convert” me into a sale more often purely because I’m confident the process will be fast, safe, convenient, and familiar: Apple Pay, Stripe, and Square.
I would have been surprised to learn that they aren’t priced at a premium on the back end, because they certainly feel better and more trustworthy.
- apankrat 4y agoAs a retail online vendor - PayPal is the fourth. Did an AB test a while back and mere presence of the PayPal option boosts sales through all other options plus generates extra sales through PayPal itself. Not something that I was expecting at all, but the confidence level was over 99%.