Yep. In developer-targeted products the users are usually not the customers. Making the product appealing to users is (often) necessary, but it's insufficient t

Yep. In developer-targeted products the users are usually not the customers. Making the product appealing to users is (often) necessary, but it's insufficient to convince the actual customer. Sometimes the problem is in the product itself, but often it's just a matter of shaping the marketing message.