It's interesting because the best company-related Twitter accounts are the ones that are transparently owned by people who voice their own opinions. The ones t

It's interesting because the best company-related Twitter accounts are the ones that are transparently owned by people who voice their own opinions. The ones that are wholly corporate, where you don't know the name of the person (or people) you are dealing with, are the ones least likely to be worth following, and frequently the least likely to have a substantial following. I don't think companies can have it both ways: a person who posts in their own voice, at work but also in their own time, that builds up a substantial following, but that must also be a creature of the corporation. Either let people be themselves and take their social media accounts with them, or be a faceless corporation that owns everything, even the voices and opinions of its employees.