I'd say it's more like showing up to a masquerade ball in an unexpected outfit. The idea of having a brand name is as a proxy or front for the real product afte

I'd say it's more like showing up to a masquerade ball in an unexpected outfit. The idea of having a brand name is as a proxy or front for the real product after all, not as a representation of who you are. At Halloween parties, it's the most unexpected, elaborate, and whimsical costumes that get the most praise. Rarely do the people in those costumes need a high level of charisma to pull it off.