It's not clear as a first-time visitor what this site does. Why not have a simple header like: "Have a drink with ________ at ___________?" Suggest something I

It's not clear as a first-time visitor what this site does. Why not have a simple header like: "Have a drink with ________ at ___________?" Suggest something I want to do that will justify giving you my email address? More pedantic notes on design: (1) There is far too much text in general and the font is too small. (2) Profile spacing is really bad. Top/bottom whitespace is not symmetrical and photos don't have equal padding on all sides. Profile content also crowds far-left, leaving a huge swathe of whitespace in the center of your webpage. (3) Remove the text telling people they can't signup unless they're in New York. You will need all of your visitors to test the attractiveness of your splash page and iterate towards something that is more viral. (4) There are too many signup boxes. Your signup box is your notification box. And you should remove it until someone asks to signup. Let a single button trigger a lightbox that asks for no more than someone's email address and location. Mail them their password. (5) Telling people to go through the work of creating an account, filling out their profile, inviting friends, and browsing stranger profiles is not telling them how the service works. It is telling them to go away and never come back. (6) The color red really jumps off the page. Using it for the signup button is smart. Using it more than once is less smart, especially since the first red profile button overshadows your signup button in visual hierarchy, and then the remaining buttons undermine the signup button by pulling my attention downwards and away. (7) There is a lack of design consistency in user profiles. Some have signatures and some don't. Quite seriously, why don't you just put a number of photos there so you maximize the chance of me seeing someone I find attractive? (8) If you want me to invite my friends, there has to be a non-weird reason for why I would do this. Intended as constructive feedback. Good luck!