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As a copywriter who works with lots of tech companies, I’ll say this is a very useful guide to doing it right, although I’d add SEO is worth paying attention to
by Veen 4y ago
As a copywriter who works with lots of tech companies, I’ll say this is a very useful guide to doing it right, although I’d add SEO is worth paying attention to at the beginning. Make some effort to find out relevant terms people are searching for and integrate them into your copy (but don’t get overly obsessed by it to the point your unique messaging and branding goes out the window).
- santa_boy 4y agoI've been hearing this a lot as I work on a new project. Any particular recommendation of a SEO "cookbook" that can be learned in an hr or two? Is SEO a really vast field? I am trying to focus on basic keyword insertion and meta tags as long as they make sense to the work I am doing. A bit wary of things I may be missing.
- sklargh 4y agoThis is a comprehensive guide to the basics. https://moz.com/beginners-guide-to-seo https://moz.com/beginners-guide-to-seo