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Disclaimer: I was in Google Ads, but a long time ago, so this may be outdated. In particular, "Ad Manager" is not a term that means anything to me. Nonetheless
by AlbertCory 4y ago
Disclaimer: I was in Google Ads, but a long time ago, so this may be outdated. In particular, "Ad Manager" is not a term that means anything to me.
Nonetheless, there was:
AdWords (ads in Google Search, the big money maker, which stayed up, and I tried it),
Display Ads (which I guess was down), and
AFS (ads that appear on third party search pages, like Target or Walmart, or Google properties other than Search).
Display Ads (or DFP) are the blinky things everyone's complaining about: ads on third party pages other than search pages. I never really worked in that area so I don't know much about it.
If Search Ads stay up, the Google Money Machine is still running, just not on all cylinders.