But what if the "C-suite" and other upper management doesn't get it? Ironically, I work for a large "PrintCo" on a smaller, more obscure product line. I'm the

But what if the "C-suite" and other upper management doesn't get it? Ironically, I work for a large "PrintCo" on a smaller, more obscure product line. I'm the only software developer. The managers are all people coming from the ME side, and are all so focused on how to make money from their hardware perspective, they don't see that software can add value too. For them, it's a necessary evil, where things like "technical debt" are just me complaining. My point being, people at certain levels are just clueless and I don't really trust their goals at all. Sure, they can say "make more money!" or "sell more!" but they don't always see at all the core reasons why maybe they can't make more money, or sell more. Or the things that might let them do that.