I searched the article and comments for all three of those phrases, and the only time it pops up is in the title or in reference to it, so I'm not entirely sure

I searched the article and comments for all three of those phrases, and the only time it pops up is in the title or in reference to it, so I'm not entirely sure what you're talking about. My impression of the title is that the essay is a response to the largely maximally hostile stance many take towards cryptocurrency projects, and his attempt at moderation of that stance.