3 ms·

Plus they sell in game services, cosmetics, and game time tokens.

• Kamq 4y ago
  They didn't do that much much at the peak of WoW. There were some pets you got by buying the collector's edition of the game but that was it. No paid mounts, no server transfers, no level boosts. The paid stuff was a monetization tactic after the decline.
  • ac29 4y ago
    The peak of player numbers or the peak or revenue? It strikes me as entirely possible that the former peaked before the latter.
    • Kamq 4y ago
      Peak subscribers. I should have been more specific.