3 ms·

Are you really saying a mobile game earning 300M in roughly 4 months is bad?

Retric 4y ago
That’s earnings not profit. Considering the cost to create and amount of reputation damage it caused, YES. Diablo immortal was a massive failure.
- wnevets 4y ago
  What percentage of that 300M do you believe went to cost? According to the article they generated roughly the same amount of revenue in 4 months as the previous record breaking game did in an entire year. I wish I had that kind of reputation damage.
  - Laforet 4y ago
    Mobile games live and die by aggressive marketing. With conversion ratio in the single digit, it's not uncommon for half of their operating costs to be advertising. And then you add the actual housekeeping and R&D on top of that...
    - wnevets 4y ago
      > Mobile games live and die by aggressive marketing. That is a good point, the amount of raid shadow legends adverts on the internet have become a meme at this point. I haven't seen any ads for Immortals here in the US and the financial report doesn't break down marketing spend by property.
- snapcaster 4y ago
  I miss old blizzard too, but it was a massive success. It makes tons of money
  - PeterCorless 4y ago
    It also gave us SusanExpress and gold farming. Heaven help us.
    - bobmaxup 4y ago
      Not sure if you are referencing WoW, Diablo Immortal, or Blizzard in general, but gold farming has been around a while. https://en.wikipedia.org/wiki/Gold_farming#History https://en.wikipedia.org/wiki/Gold_farming#History
      - PeterCorless 4y ago
        Definitely. Talking about WoW in particular. It's less lucrative now, but they were everywhere a decade+ back. Burning Crusade to Lich King era. Spelling out the names of their websites with orchestrated corpse die-offs in big cities like Stormwind and Ogrimmar.
  - Retric 4y ago
    How much did they spend in development and advertising before that 4 month period and how quickly are those earnings dropping? That’s the calculation you need to look at, not earnings as if expenses prior to release was 0$.
onlyrealcuzzo 4y ago
I'm saying a 1-time $300M revenue compared to $14B in revenue per year for ~8 straight years is not really that significant.
- wnevets 4y ago
  I am saying comparing a mobile only game to a MMORPG back when gamers were willing to pay to play MMOs is misleading. Which MMOs are making 14B in yearly revenue in today's entertainment market? According to the article I linked Immortal generated roughly the same amount of revenue in 4 months as Raid Shadow Legends (the previous record holder) did in their best year. That is a domination of that gaming niche.
skupig 4y ago
Yeah, cashing in on your reputation is bad. Short-term thinking like this is killing every Blizzard franchise.

That’s earnings not profit. Considering the cost to create and amount of reputation damage it caused, YES. Diablo immortal was a massive failure.

wnevets 4y ago
What percentage of that 300M do you believe went to cost? According to the article they generated roughly the same amount of revenue in 4 months as the previous record breaking game did in an entire year. I wish I had that kind of reputation damage.
- Laforet 4y ago
  Mobile games live and die by aggressive marketing. With conversion ratio in the single digit, it's not uncommon for half of their operating costs to be advertising. And then you add the actual housekeeping and R&D on top of that...
  - wnevets 4y ago
    > Mobile games live and die by aggressive marketing. That is a good point, the amount of raid shadow legends adverts on the internet have become a meme at this point. I haven't seen any ads for Immortals here in the US and the financial report doesn't break down marketing spend by property.
snapcaster 4y ago
I miss old blizzard too, but it was a massive success. It makes tons of money
- PeterCorless 4y ago
  It also gave us SusanExpress and gold farming. Heaven help us.
  - bobmaxup 4y ago
    Not sure if you are referencing WoW, Diablo Immortal, or Blizzard in general, but gold farming has been around a while. https://en.wikipedia.org/wiki/Gold_farming#History https://en.wikipedia.org/wiki/Gold_farming#History
    - PeterCorless 4y ago
      Definitely. Talking about WoW in particular. It's less lucrative now, but they were everywhere a decade+ back. Burning Crusade to Lich King era. Spelling out the names of their websites with orchestrated corpse die-offs in big cities like Stormwind and Ogrimmar.
- Retric 4y ago
  How much did they spend in development and advertising before that 4 month period and how quickly are those earnings dropping? That’s the calculation you need to look at, not earnings as if expenses prior to release was 0$.

onlyrealcuzzo 4y ago

I'm saying a 1-time $300M revenue compared to $14B in revenue per year for ~8 straight years is not really that significant.

wnevets 4y ago
I am saying comparing a mobile only game to a MMORPG back when gamers were willing to pay to play MMOs is misleading. Which MMOs are making 14B in yearly revenue in today's entertainment market? According to the article I linked Immortal generated roughly the same amount of revenue in 4 months as Raid Shadow Legends (the previous record holder) did in their best year. That is a domination of that gaming niche.

skupig 4y ago

Yeah, cashing in on your reputation is bad. Short-term thinking like this is killing every Blizzard franchise.