That applies to most products I can think of. I suppose the simple answer is that if you want to go mainstream with _anything_ B2C, you need to invest a ridicul

That applies to most products I can think of. I suppose the simple answer is that if you want to go mainstream with _anything_ B2C, you need to invest a ridiculous amount of money into marketing. To get that kind of money to play with, I don't think there's much of an alternative to the stock market and VCs, is there? There's a few exceptions I can think of, but not many. As much as I enjoy indie games, I do think they've contributed heavily to the incredibly oversaturated market we see right now. It's downright impossible to find actually good mobile games for example without investing hours of research.