I would nitpick that it needs to be correctly orientated such that it's perpendicular to the horizon. This is of course convenient to do but is important when p

I would nitpick that it needs to be correctly orientated such that it's perpendicular to the horizon. This is of course convenient to do but is important when placing your own smaller antennas vs say putting them at off angles or parallel to the horizon. Many small antennas like say for cellular use will list large gain numbers, and many people will buy based one having more gain than another. The ones with more gain typically have radiation patterns less uniform than a dipole and may pick up better to certain sides, even though they aren't an obvious single direction antenna like a Yagi or marketed as such.