4 ms·
It's a vicious cycle: People who read news often use Apple's products, and they won't like any Apple-bashing news. Critisizing an iProduct will instantly lower
by Noughmad 15y ago
It's a vicious cycle: People who read news often use Apple's products, and they won't like any Apple-bashing news. Critisizing an iProduct will instantly lower the journalists' credibility.
It's similar to the old IBM/MS thing, nobody ever got fired for praising Apple.
- Terretta 15y agoI see. That must be the explanation for why the media didnt blow iPhone 4 "Antennagate" out of proportion, and why the media gave Apple a pass for using the same Foxconn factory journalists gave Dell and others such a hard time for using... On the contrary, Apple is reported on like a celebrity because celebrity sells magazines, papers, or page views. The reporters are happy to write admiring articles, but even happier if they can find dirt to dish. The more controversy, the merrier. Even on non-controversial topics, writing the contrarian point of view is more likely to drive links and page views and "engagement". Why do you think Joe Wilcox has a job? And why did MacWorld employ Dvorak? Turns out people get hired for dissing Apple.
- MaysonL 15y agoHell, look at Rob Enderle...