The 'room for error' so you can reap long-term upsides was a fresh one for me. As well as clearly listing how other competitive advantages don't outweigh these:

The 'room for error' so you can reap long-term upsides was a fresh one for me. As well as clearly listing how other competitive advantages don't outweigh these: > The only truly sustainable sources of competitive advantage I know of are: Learn faster than your competition. Empathize with customers more than your competition. Communicate more effectively than your competition. Be willing to fail more than your competition. Wait longer than your competition. > Everything else – intelligence, design, insight – gets smashed to pieces by competitors who are almost certainly as smart as you.