In my mind, the problem is many of the ads normalize poor behavior that isn't obvious to a new consumer. Sure, few people are going to buy an Oru and head out

In my mind, the problem is many of the ads normalize poor behavior that isn't obvious to a new consumer. Sure, few people are going to buy an Oru and head out in snowy, icy weather. But, in the PNW, the water temp can be dangerous all year - clear sunny and 80* air with 50* water temps. And conditions in open water can change rapidly.