I think you're mixing two very separable behaviors. They're using data from their tractors to train AIs (1), and they're locking the data away from their custom

I think you're mixing two very separable behaviors. They're using data from their tractors to train AIs (1), and they're locking the data away from their customers, including from their customers' own tractors (2). First is pretty cool, second is pretty shitty.