I don't think it's a tautology. I mention several well-known online personalities that don't have big media exposure and they obviously don't have the same leve

I don't think it's a tautology. I mention several well-known online personalities that don't have big media exposure and they obviously don't have the same level of success. The formula for C.K. involved major television networks. My point is that I don't think you could do this without them.