Google's business is built on the open web, so they need the open web to flourish. This requires new standards to compete with Flash and other proprietary tech

Google's business is built on the open web, so they need the open web to flourish. This requires new standards to compete with Flash and other proprietary technologies and platforms. Pushing Chrome is a way for them to advance the state of the art. By building a genuinely better browser that has enough users it can't be ignored, it puts pressure on other browser vendors to catch up. It's like a reverse IE strategy. You'll see Google (and Firefox) pushing for more technology built into the browser (e.g., BrowserID, canvas, etc.), but based on open standards. Anyhow, I think that's what they mean.