> The ad network they're building is for inside their own apps, and likely eventually for app developers to integrate into their own apps - apps only. The mone

> The ad network they're building is for inside their own apps, and likely eventually for app developers to integrate into their own apps - apps only. The money generated there will affect behavior elsewhere. These walled garden profit centers always do - having disproportionate number of resources for the task and with it the ability to ignore the needs of the greater business.