As someone who actually works at Plaid I agree. I'm surprised to see these reactions to these company demonyms that feel really extreme and at times sound like

As someone who actually works at Plaid I agree. I'm surprised to see these reactions to these company demonyms that feel really extreme and at times sound like a conspiracy theory. I understand the apprehension about cult-like company cultures but I'm just not feeling it at Plaid at all. It's no more cringy than people referring to their entire employer as "we", which I see constantly and never see derided at all. People actually do call each other Plaids in certain contexts because it's shorter than saying something like "colleagues" (which sounds overly formal), and it's clear that it encompasses the whole company. I've never heard a colleague say that we're a family or anything similar. Google had a bit of self-mythology about "Googlers" but Plaid doesn't really even have that.